Jim Rutenberg on how newspapers may not have a big future in print, but that doesn’t mean that those news organizations are doomed — if they can only figure out a way to monetize their online versions:
Know-nothing press haters may say that news organizations are going out of business because the public is shunning them, but that’s not the case at all. Through online exposure, newspapers are reaching more people than ever. The problem is how they make money. Circulation for physical newspapers is declining, and so is print advertising; digital ads remain far less profitable. The trick is finding a way to make up the lost revenue.