Jim Oliphant has been covering the Obama campaign for the Chicago Tribune and joined me on WLS to talk about it, from the discipline of staying on message to the media buys to the general tone the Democratic nominee set early on.

We also discussed how this election marks a generational change, in that it’s the last one for candidates from the Vietnam era, and the beginning of the post-baby-boomer era. From here on out, the cultural and historical milestones will be different, to the point where references to Ronald Reagan will become increasingly irrelevant, and the challenges on both the domestic and foreign fronts unlike those America faced before.

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