Facebook has lowered the bar on the definition of “friend” to include people who have never met or spoken to each other, but I didn’t know it has done the same for the word “fan” until today. While driving around, I saw a sign in front of an apartment complex that read, “Follow us and become our fan on Facebook!”

A fan of an apartment complex? To what end? Are you hoping someday to get an autographed eight-by-ten glossy of the building? Waiting for the superintendent to “like” you?

What kind of status updates do you get from an apartment complex?  “I retained my brick facade today.  Love the color red.”