Last week, I wrote an op-ed for the St. Louis Post-Dispatch about how the new video iPod is an example of the new business paradigm that has emerged — that it’s not enough to just give the consumer what they want, you now also have to give it to them in a way that they can use it on their own terms, where and when they want.

Here’s a perfect example. Later this week, Stanford University is going to announce that they’ll offer material to students and alumni via Apple’s iTunes. Students will be able to download lectures and classes and take them anywhere. Some music performances and sports events will be available, too. Expect to hear about other universities jumping on this bandwagon soon.

Is your business part of this revolution?