Ken Auletta has been writing about media for many years, and joined me today on KIRO/Seattle to talk about his latest book, “Googled: The End Of The World As We Know It.” Among the topics we covered:

  • why Google thinks of itself not as an internet venture, but as a media company, even though it doesn’t create any content;
  • the news today that Rupert Murdoch wants to team with Microsoft and block Google from linking to any of his news sites as the first step towards creating a pay-for-news paradigm;
  • where Google has failed, and where it’s still playing catch-up
  • the relationship between founders Larry Paige and Sergei Brin, and what they think of competitors like Bill Gates and Steve Jobs;
  • why Google fears Twitter and Facebook.

Listen, then buy the book, then click here to subscribe to these podcasts via iTunes!