This NY Times headline caught my eye the morning after the Harris-Trump debate…
Wrong! No one wants the fine print.
Do you know anyone who has ever read the terms and conditions before clicking “Agree” on all those apps they downloaded to their phones? Do you read that stuff when buying a car or booking a hotel room or joining Sam’s Club? Members of Congress don’t read everything in the bills they vote on.
Most Americans don’t even read the instructions on how to put together Ikea furniture — they just jump right in, start pounding on the wood, and then discover that the weird Swedish screwdriver that came in the box has rolled under the couch and the dog probably swallowed one of the bolts.
I don’t know who these undecided voters chosen by the Times were, but if they want to know the details of Kamala’s policy plans, they could easily go to her campaign website — which, by my count, explains nineteen distinct pieces of her agenda. Trump’s website doesn’t go into policy detail, but it does link to the supposed GOP platform, and you know he’s never read a single word of that. Even in the large print version.
The fact is that these “undecided voters” are low information consumers. The only news that matters to them is when they see on Facebook that their neighbor Andrea’s granddaughter’s soccer team won the town’s eight-and-under tournament.
Kamala may have only entered the periphery of their knowledge base a few weeks ago, but the “undecideds” haven’t being paying attention and certainly are not really interested in doing deep dives on what she stands for.
They really only need to know one thing: she’s not Trump.