In St. Louis, your museum choices include The Art Museum, The History Museum, and The City Museum. In Paris, you can go to The Louvre. In New York, you can visit The Museum Of Modern Art. But you’ll have to travel to Helsingborg, Sweden to visit the new Museum Of Failure.

Dr. Samuel West is the man behind that museum, and he joined me to discuss some of the failed products he will exhibit. Surprisingly, The Rams are not included, but these are:

  • Harley-Davidson cologne;
  • A face mask that will beautify you through electric shocks;
  • Bic pens made especially for women;
  • The Segway;
  • Google Glass;
  • Apple Newton;
  • A surgical instrument you won’t believe.

Listen to our conversation here.