As I was wondering how anyone can still be undecided 18 days before election day, a caller on WHAS/Louisville told me that undecided voters have an obligation to do some research and find out the facts about these candidates and then choose.

I explained to him that they’re not going to do that. Their choice will be based on passive information — what they see on TV, hear on the radio, buzz from friends, and perhaps (in much smaller numbers) read in the newspaper. They’re not going to take the time to check voting records and policy statements, and if they do use websites to gather information, it will be from subjective sites that lean in whatever direction they already like.

Most Americans don’t like to put in the time to figure out stuff like this and don’t like to do research. That’s why we spent decades doing school reports by copying directly out of the World Book.