Candy Crush Saga is the most-played game on Facebook and the top-grossing iPhone app, making it a big money-maker for King, the company that created and distributes it. So I invited King’s Games Guru, Tommy Palm, to talk about the phenomenon on my America Weekend show. I asked if it’s possible to set out to make an addictive game, how much the company knows about its players, how many levels of Candy Crush he’s gotten through, and whether King plans to go public anytime soon. We also discussed the game’s online fan base, and how Candy Crush can avoid the fate of other online game fads that have come and gone.
Listen to our conversation here.