GEICO is using the Allman Brothers Band’s song “Midnight Rider” in its new ad for motorcycle insurance, but I have to wonder if anyone at their ad agency knows that two original members of the band — Duane Allman and Berry Oakley — both died in motorcycle accidents, in almost the same place, about a year apart in the early 70s. If the agency didn’t know, shame on it for not employing anyone over the age of 50. If it did know, it should change the ad to also sell combined motorcycle and life insurance to bikers with the message, “You never know when your midnight ride is going to end tragically. Take it from the Allman Brothers.”