A Florida TV news blog reports that NBC is bringing Kathie Lee Gifford back to morning TV as part of the fourth hour of The Today Show. If true, it’s a big mistake. Gifford became a star for only one reason — Regis Philbin. He’s the reason people watch, and while Gifford (and now Kelly Ripa) provided someone for him to banter with and play the role of second banana, none of those broadcasts would have worked without the big guy as the center of attention. On her own — sans Philbin — Gifford turned out treacly holiday specials and albums that appealed only to the near-dead.