When the local CBS affiliate, KMOV, was told this summer they’d have a primetime Rams game this week, they probably cheered, anticipating big viewer and advertiser numbers. But with the team continuing to suck, its TV ratings down, a stadium that is 60% empty, and a lame opponent in the Tampa Bay Buccaneers, wouldn’t management prefer to air the “Big Bang Theory” episode that the rest of the country will be talking about Friday?
The sitcom is only the most popular non-sports show on television, with numbers that almost match NFL primetime broadcasts. Yet on KMOV, it won’t air until after midnight on Saturday (check the guide on your DVR).
Frankly, with the likelihood of the Rams moving to LA next year (good riddance!), the station should be promoting this as The Last NFL Game Ever To Be Played In St. Louis.