
Another Blown Promotion Opportunity
I recently attended two screenings where radio DJs got up before the movie to promote the station and give stuff away. In both cases, the jocks blew the opportunity by failing to read the room.
I recently attended two screenings where radio DJs got up before the movie to promote the station and give stuff away. In both cases, the jocks blew the opportunity by failing to read the room.
Some radio (and podcast) personalities have gotten rich by having great relationships with advertisers. I was never one of them, but I do have a few stories to share.
Hosting a daily talk radio show — as I did over multiple decades — is the hardest job in show business. Here’s why.
Yesterday, I heard a promo for a radio station giveaway that had me shaking my head because it went against everything on-air contests should be about.
Not all radio stars were on the air. This is a wonderful NY Times obit for the woman who chose the hits — and made stars of Bob Seger, Alice Cooper, and more — for legendary station CKLW.
I offer my perspective on the technology known as HD Radio, which commemorated its 15th birthday last week (although there isn’t much to celebrate).